Builder, not advisor
You get a working system you can click, test, and ship — not a slide deck of recommendations.
AI engineer, builder & operator
I build the AI systems behind brands that scale.
I turn everyday operations into AI-powered products that ship, scale, and hold up in production. Teams then learn to run them for real, through keynotes and hands-on training.
No vaporware. You get something real to click, test, and judge for yourself — not a slideshow of promises.
Parrot Key
AI ops · live
PulseBoard
command center
Building with
Why work with me
More than a developer for hire.
I build like an operator who has to live with the result — AI wired into the real work, with a human on every decision that matters.
AI wired into the work
AI lives in the intake, routing, and review as production software — not a chatbot bubble bolted on the page.
Human gates on risk
Agents research, draft, and prepare. A human approves anything that sends, spends, or ships.
Proof you can inspect
Live platforms in production and honestly-labeled demos. Judge the work, not the pitch.
Speed with taste
Fast builds that still look premium and survive contact with real users.
Operator's lens
I run my own build factory and live ops platforms, so I build for how work actually happens.
Capabilities
Useful software, built to be used.
Most teams don't need a giant platform on day one. They need the first clean version that makes the idea obvious and the workflow easier — then a partner to keep scaling it. Pick a track.
About
An operator who learned to build the systems I kept needing.
My work sits between AI engineering, product execution, and business operations. I care about the messy parts: intake, approval, handoff, visibility, and making software that people actually use after the first demo.
Role
Partner at Iconic Brand Group & founder of Parrot Key
Focus
AI systems, web products, dashboards, platforms & training
Fit
Founders & teams that need a working first version
Speaking & training
Training your team will actually use, built on the work they already do.
AI training works when it's attached to real workflows: estimating, follow-up, content, operations, and decision review.
AI posture
AI belongs inside the operating loop — not floating above it.
The best systems make the work easier to understand and review. They don't hide the important decisions or pretend a model can own the business outcome.
Useful before impressive
The first version should prove the workflow, not hide behind animation and vague AI language.
Humans approve the moments that matter
Automation should reduce drag while keeping approval clear around spend, sends, publishing, and access.
A system has to survive real work
Good builds make messy intake, exceptions, status, and follow-up visible enough to manage.
Product demos you can inspect
A closer look at recent builds.
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The next build is yours. Bring the rough version and we'll scope the first real system you can inspect.
Start a build
